PRIVACY POLICY

 Last Updated: May 30, 2024

FMG Leading LLC (“Company,” “we,” or “us”) respects your privacy and is committed to protecting it through our compliance with this Privacy Policy (this “Policy”).

This Policy describes the types of information we may collect from you or that you may provide to us when you inquire about, engage, purchase, register with, access, visit, or otherwise use (collectively “interact”) our Services (defined below) and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This Policy applies to information we collect:

·        When you visit or interact with the website www.fmgleading.com (our “Website”).

·        In email, text, electronic messages, telephone calls, and other communications between you and us.

·        When you interact with applications on third-party websites and services we work with (such as taking a personality test on a third-party platform) if such third-party website or service includes a link to this Policy.

·        Through inquiries about or engagement in our coaching and consulting services.

For the purposes of this Policy, “Services” includes our Website, our coaching and consulting services (including the analysis of tests taken through third-party services), and our interactions with you in context of any of the above.

This Policy does not apply to information collected by any third party (including our affiliates or third-party service providers) through any application or content (including advertising) that may link to or be accessible from our Website.  For example, this includes data a third party may collect when you click on a hyperlink in a blog post or press release on our Website that takes you to a third-party website, or how a third-party provider of a personality test may use the data you provide when taking the test.

Please read this Policy carefully to understand our policies and practices regarding your information and how we will treat it.  If you do not agree with our policies and practices, your choice is not to interact with our Services.  By accessing or using our Website, corresponding or inquiring with us, engaging our services, or clicking a checkbox when the option is made available to you, you agree to this Policy.  This Policy may change from time to time (see Changes to Our Privacy Policy).  Your continued interaction with our Services after we make changes is deemed to be acceptance of those changes, so please check this Policy periodically for updates.

Children Under the Age of 18

Our Services are not intended for children.  No one under age 18 is permitted to provide any information to or on our Website.  We do not knowingly collect Personal Information (defined below) from children.  If you are under 18, do not use or provide any information on our Website.  Do not, through any of its features, register on our Website, use any of the interactive features of our Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or username you may use.  If we learn we have collected or received Personal Information from a child under 18, we will delete that information.  If you believe we might have any information from or about a child under 18, please contact us at analytics@fmgleading.com.

Information We Collect & How We Collect It

We collect two basic types of information:

·        Information that directly or indirectly identifies a particular individual, such as your name, postal address, email address, and telephone number (“Personal Information”); and

·        Information that does not directly or indirectly identify, and cannot reasonably be used to identify, an individual (“Anonymous Information”), such as your age, gender, and race.  When Anonymous Information is directly or indirectly associated with Personal Information, the resulting information is also treated as Personal Information.

We may use Personal Information and Anonymous Information to create a third type of information: information about groups or categories of individuals, which does not identify and cannot reasonably be used to identify an individual (“Aggregate Information”).

We collect information from and about you:

·        When you directly provide it to us, such as when you fill in forms on the Website or contact us directly.

·        Automatically from you when you use our Website, such as your usage details, Internet Protocol (“IP”) address, and information collected through cookies and other analytic tracking technologies (see Information We Collect Through Automatic Data Collection Technologies).

·        From third parties, such as site, platform, and/or analytics providers, including about your use of our Website and data provided when you take personality tests on third-party platforms.

This information may include:

  • Your first name and surname, email address, age, date of birth, gender, race, and/or education history provided at the time of subscribing to our newsletter, taking a personality test, directly contacting us, and/or reporting a problem with our Website.

·        Records and copies of your correspondence (including any information you provide to us therein) if you contact us.

  • Your responses to surveys and personality tests (including those taken through third-party service providers) that you complete as part of our Services or for research purposes.

  • Information obtained in the process of negotiating a service contract or other transaction with you, which may require you to provide additional information, such as financial information.

  • Your search queries on our Website.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

  • Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on our Website.

  • Information about your computer and internet connection, including your IP address, operating system, and browser type.

The information we collect automatically may include Personal Information, or we may maintain it or associate it with Personal Information that we collect in other ways or receive from third parties.  The information we collect helps us to improve and personalize our Services, including by enabling us to:

  • Estimate our audience size and usage patterns.

  • Store information about your preferences, allowing us to customize our Website according to your individual interests.

  • Speed up your searches.

  • Recognize you when you return to our Website.

The technologies we use for this automatic data collection may include:

  • Cookies (or browser cookies).  A cookie is a small file placed on the hard drive of your computer.  You may refuse to accept browser cookies by activating the appropriate setting on your browser.  However, if you select this setting, you may be unable to access certain parts of our Website.  Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.

  • Click Tracking.  Click tracking is an analytical feature that measures and reports where users click or tap on our Website.  Every time you click on our Website, we record the event and log your user session for future analysis.  We use this information only to improve our services.  Click tracking only collects the IP address assigned to you on the date when you visit our Services, rather than your name or other identifying information.   

  • Analytics.  We collect analytics information from our web services provider(s) and Google Analytics.  This includes information such as how often users visit our Website, what pages they visit when they do so, what other sites they used prior to coming to our Website, and users’ IP addresses.  We use the information we get from analytics tools only to improve our Website, and do not combine the information collected with Personal Information. [AWJ1] 

  • Business Intelligence and Lead Generation Tools.  We use business intelligence tools, such as Lead Forensics and HubSpot, to identify and analyze business visitors to our Website.  These tools collect data such as IP addresses, company names, and publicly available business contact information.  This information helps us understand which companies are interested in our Services and allows us to tailor our marketing and sales efforts accordingly.  The data collected is used to enhance our understanding of business interactions with our Website and improve our service delivery, without converting general Website users into Personal Information unless such information is part of a publicly available business profile.

These automatic data collection technologies may be employed by third parties who may use cookies alone or in conjunction with other tracking technologies to collect information about you when you use our Website.  The information these third parties collect may be associated with your Personal Information or they may collect information, including Personal Information, about your online activities over time and across different websites and other online services.  They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties’ tracking technologies or how they may be used.  If you have any questions about an online advertisement or other targeted content, you should contact the responsible provider directly.  For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.

We use the following third-party tools in connection with our Website:

·        Google Analytics.  Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit our Website.  The cookie cannot be used by anyone but Google.  We do not control Google’s tracking technologies or how Google may use them.  Google’s ability to use and share information collected by Google Analytics about your visits to our Website is restricted by Google Analytics’ Terms of Use and Google’s Privacy Policy.  If you have any questions about how Google Analytics uses your information, please contract Google directly.  For more information on how to opt-out of Google Analytics, see Choices About How We Use and Disclose Your Information.

·        Lead Forensics.  Lead Forensics uses a cookie to identify business visitors to our Website.  This cookie collects and analyzes data such as IP addresses, company names, and publicly available business contact information to help us understand which companies are interested in our Services.  We do not control Lead Forensics’ tracking technologies or how Lead Forensics may use them.  Lead Forensics’ ability to use and share information collected about your visits to our Website is governed by Lead Forensics’ Master Services Agreement and Privacy Policy.  If you have any questions about how Lead Forensics uses your information, please contact Lead Forensics directly.

·        HubSpot Integration.  Our website uses HubSpot to manage lead data from interactions such as downloading whitepapers or submitting forms. When you engage in these activities, the information you provide (e.g., name, email address, company name, job title) is captured and stored in HubSpot’s Customer Relationship Management software.  This allows us to follow up on your interest, provide you with relevant content, and enhance your experience with our Services.  HubSpot also helps us track your interactions with our Website, such as the pages you visit and the frequency of your visits, enabling us to tailor our communications and marketing efforts.  We do not control HubSpot’s tracking technologies or how HubSpot may use them.  HubSpot’s ability to use and share information collected about your interactions with our website is governed by HubSpot’s Terms of Service and Data Processing Agreement.  If you have any questions about how HubSpot uses your information, please contact HubSpot directly.

Please note that in most instances, these third-party analytics tools do not collect Personal Information.  Please reach out to each service provider directly for more information on whether its analytics tool(s) collects any Personal Information and whether, if so, it is de-identified or anonymized.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any Personal Information:

  • To present our Website and its contents to you.

  • To provide you with information, products, or services that you request from us.

  • To fulfill any other purpose for which you provide it.

  • To carry out our obligations and enforce our rights arising from any contracts entered between you and us, including for billing and collection.

  • To notify you about changes to our Website or any products or services we offer or provide though it.

  • In any other way we may describe when you provide the information.

  • For any other purpose with your consent.

  • To allow you to participate in interactive features on our Website or third-party applications we work with, such as those used to conduct personality tests.

We may also use your information to contact you about our own goods and services that may be of interest to you.  If you do not want us to use your information in this way, please see Choices About How We Use and Disclose Your Information.

Disclosure of Your Information

We may disclose Aggregated Information about our users, and information that does not identify any individual, without restriction.

We may disclose Personal Information that we collect, or you provide as described in this Policy:

  • To contractors, service providers, and other third parties we use to support our business.

  • To comply with any court order, law, or legal process, including responding to government or regulatory requests.

  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all the Company’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by the Company about our Service users is among the assets transferred.

  • To enforce or apply our Terms of Service, which can be found here, and other agreements, including for billing and collection purposes.

  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers, or others.

  • To fulfill the purpose for which you provide it, for any other purpose disclosed by us when you provide the information, or for another purpose with your consent.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the Personal Information you provide to us.  The following mechanisms provide you with control over your information:

  • Tracking Technologies and Advertising.  You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent.  If you disable or refuse cookies, please note that some parts of our Website may then be inaccessible or not function properly.  Other ways to opt-out of specific data collection technologies that we utilize include:

    • Google Analytics.  Google has a browser add-on for opting out of Google Analytics which can be found here: https://tools.google.com/dlpage/gaoptout.

    • Do Not Track Signals.  Some Internet browsers include the ability to transmit “Do Not Track” signals.  Since uniform standards for “Do Not Track” signals have not been adopted, our Website does not process or respond to “Do Not Track” signals.

  • Promotional Offers from the Company.  If you do not wish to have your email address/contact information used by us to promote our own products or services, you can opt-out by sending us an email stating your request to analytics@fmgleading.com.  If we have sent you a promotional email, you may click unsubscribe in the email or send us a return email asking to be omitted from future email distributions.  This opt out does not apply to information provided to us as a result of a purchase, warranty registration, product service experience, or other transaction.

We do not control third parties’ collection or use of your information to serve interest-based advertising.  However, these third parties may provide you with ways to choose not to have your information collected or used in this way.  You can opt-out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website at https://thenai.org/opt-out/.

Accessing and Correcting Your Information

You can review and change your Personal Information by emailing us at analytics@fmgleading.com to request access to, correct, or delete any Personal Information that you have provided to us.  We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

Your State Privacy Rights

If applicable, state consumer privacy laws may provide their residents with additional rights regarding our use of their Personal Information.  Please know that we do not currently trigger the applicability thresholds of current state-specific consumer privacy laws.  We do not sell your Personal Information, nor do we process it for targeted advertising or profiling.  If you think a state-specific right applies, please send your rights request to analytics@fmgleading.com.

Security

We have implemented measures designed to secure your Personal Information from accidental loss and unauthorized access, use, alteration, and disclosure.  The safety and security of your information also depends on you.  We urge you to be careful about giving out information in public areas, as it may be viewed by authorized persons.

Unfortunately, the transmission of information via the internet is not completely secure.  Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to or from our Website or through our third-party service providers’ websites.  Any transmission of Personal Information is at your own risk.  We are not responsible for circumvention of any privacy settings or security measures contained on our Website or any of our third-party service providers’ websites.

Changes to Our Privacy Policy

It is our policy to post any changes we make to this Policy on this page.  If we make material changes to how we treat our users’ Personal Information, we will notify you through a notice on our Website home page.  The date this Policy was last revised is identified at the top of the page.  You are responsible for periodically visiting our Website and this Policy to check for any changes.

Contact Information

If you have any questions or concerns regarding this Policy, or need to access this Policy in an alternative format due to having a disability, please email us at analytics@fmgleading.com.